As media players and browsers became more capable of handling dynamic movements in video, we have been developing
Camera platforms capable of delivering a smooth dynamic range of movements. A far cry from the old school of thought (not too much panning or tilting.)
We called this Dynamic Video.
Those who use the web to locate goods or services have become more reliant upon visual and audio information.
These days' visitors tend to skim over the text becoming easily bored with images and slideshows which are no substitute for video.
Our Dynamic Video has been developed to help hold the attention of the viewer increasing dwell time on the webpage and raising the
likelihood of a successful call to action or enquire. When depicting action in a video, Dynamic movements can bring it to life.
As an art form, smooth dynamic camera movements can be a lot more interesting than a stationary camera.